It’s not you that people are interested in, it’s your story. People are drawn to brands that reflect stories that they can identify with. So you must tell your story (also known as your brand message) in a way that captures your market’s attention. Most brands often make the mistake of focusing on what they like or want personally. They will select their branding colors and messaging. Neglecting, the needs and desires of their market. Your people fuel your brand. Without them, your messaging will just be empty noise. It’s important to consider how to write the story of your brand with your market in mind. What colors represent the story they want to hear? What image best tells the story?